As project managers we expend significant thought and effort on aspects of who, what, when, where, and how of our projects and our work. Working with project managers and front-line managers in several organizations throughout my career, I witness much less thought given to the often more relevant question of why. Perhaps because asking why is viewed as being contrarian, and therefore may have a negative career impact, we never bother to pose the question. Or, perhaps we don’t even think to question why. Failing to ask, and understand, why can cost our organization immeasurable sums of money and also...
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