"Never mistake activity for achievement."
We love the simple power in this quote. We humans love to talk about how "busy" we are, how many hours we've worked, how many e-mails we've responded to, how many meetings we've attended, etc., and we often fall prey to the illusion of activity masquerading as achievement. But at the end of the day, it's worthwhile to question what was really accomplished in the fury of all of that activity. It's not about efficiency, it's about being effective. About making a measurable difference, moving the needle, accomplishing an important (vs. urgent) goal. The late Dr. Stephen Covey was on to something when he encouraged us to break free from the tyranny of the urgent and instead, invest our efforts in the important. What are you spending your time on today?